I designed the website for PackLess Travel, a one-of-a-kind service that simplifies travel by delivering curated wardrobe options directly to travelers' hotels. This project was all about capturing the brand's essence of convenience and luxury while creating a seamless and intuitive online experience for its users.

The website was built using Wix, which provided the flexibility needed to bring the vision to life. The design is sleek and modern, ensuring it appeals to travelers seeking a premium, hassle-free solution. A key feature of the site is its comprehensive checkout system, which I meticulously developed to guide users through selecting their wardrobe options and finalizing their bookings with ease. The checkout process is secure, user-friendly, and designed to minimize friction, ensuring a positive experience for every customer.

I handled all video editing for the website, creating engaging visuals that showcase the PackLess Travel service in action. These videos were carefully crafted to be both informative and visually appealing, helping to communicate the value and convenience of the service. Additionally, the videos and other visual elements were fully optimized to maintain fast load times without compromising quality.

This project allowed me to combine technical expertise with creative design to produce a website that not only functions seamlessly but also reflects the innovative and customer-focused nature of PackLess Travel. I’m proud to have played a role in bringing this unique travel solution to life online.
The insert’s design incorporated soft, earthy tones and delicate accents, such as botanical illustrations and flowing typography, to evoke a natural yet refined aesthetic. To guide the reader’s eye, I used strategic placement of text and white space, ensuring the key messaging—such as seasonal promotions or wedding services—was clear and accessible. Custom icons and decorative flourishes added a personal, handcrafted touch, aligning with the artisan nature of Gray’s Florist.

Throughout the design process, I worked closely with the client to refine the content and ensure the insert aligned with their branding. The final piece successfully captured the essence of Gray’s Florist, showcasing their expertise and passion for floral artistry while creating a compelling, visually stunning advertisement that resonated with magazine readers.