I had the honor of designing the website for Beneath the Service, a platform dedicated to supporting veterans as they transition from military service to civilian life. This project was particularly meaningful, as it aims to provide essential resources such as career guidance, mental health support, and a sense of community for those who have selflessly served.

The website was built using Wix Studio, which allowed me to create a fully responsive design that looks and functions beautifully on all devices. Ensuring accessibility was a priority throughout the development process. I made certain that every image included alt text to improve the site’s usability for individuals relying on screen readers, and I paid close attention to details that would enhance the overall user experience.

Every image on the site was created and optimized by me using Adobe Photoshop. This involved crafting visuals that align with the brand’s mission while optimizing them to maintain fast load times without sacrificing quality. The animations on the site were also meticulously designed, either created in After Effects or developed directly within Wix Studio’s animation tools. These animations add a dynamic and engaging layer to the user experience while maintaining a professional and respectful tone appropriate for the target audience.

This project was not only a chance to showcase my design and technical skills but also an opportunity to contribute to a cause that makes a real difference in the lives of veterans. I’m proud to have been part of creating a platform that supports these individuals and their families in such a critical phase of their journey.
Illustrator’s tools allowed me to create a clean, dynamic layout with bold typography to emphasize the product’s benefits while maintaining a sense of fun. The color palette was carefully chosen to evoke vitality and freshness, with organic shapes that complemented the product's natural focus. Photoshop supported the process by refining mockups and ensuring the final packaging had a high-quality, realistic presentation. The end result was a thoughtfully designed package that not only showcased the vibrant personality of *Life Gummies* but also communicated trust, wellness, and an enjoyable experience for consumers.